Events & Exhibitions
Channel Summit META 2025
- Client
- ChannelHub
- Year
- 2025
- Discipline
- Events & Exhibitions
The work
Prism Advertising delivered venue branding, awards production and delegate deliverables for Channel Summit META 2025, an invitation-only summit for senior-level consumer tech vendors, distributors and regional retailers from the Middle East, Africa and South Asia. Held 7–9 May at the Fairmont Bab Al Bahr in Abu Dhabi, the event combined keynotes, workshops and panel discussions with the Channel Summit META Awards, recognising excellence and innovation in the consumer tech sector.
The brief
An invitation-only summit for senior-level delegates at the Fairmont Bab Al Bahr in Abu Dhabi needed one branding system running across every touchpoint, indoor and outdoor, plus awards production and full event logistics from setup through to dismantling.
How we approached it
Prism took on production, execution and management of venue branding, recognitions and deliverables as a single package. Outdoor signage and directional flags built visibility on approach, while indoor branding, the welcome arch, registration area, sponsor backdrops, directional signage and photocall walls carried the identity through the venue. Awards and commemorative plaques were designed to match the summit's visual identity, and Prism managed logistics end to end.
Scope of work
- Venue branding: cohesive production and execution across every touchpoint, indoor and outdoor
- Outside branding: directional signage and branded flags for visibility and recall
- Indoor branding: welcome arch, registration area, sponsor banners, backdrops, directional signage, photocall walls and program totems
- Recognitions: awards and commemorative plaques designed to the summit's visual identity
- Deliverables: event maps, passports and badge templates for the delegate experience
- Logistics management: transportation, setup and post-event dismantling
