Events & Exhibitions
Philips VM11 Launch
- Client
- Philips
- Year
- 2025
- Discipline
- Events & Exhibitions
The work
A launch event in Dubai introducing the Philips VM11 to market, built to generate excitement and drive interest among key stakeholders including customers and medical partners. The event demonstrated the machine's benefits in improving patient care and clinical efficiency, engaged healthcare providers, and encouraged adoption through hands-on training and trials.
The brief
A product launch that had to move a clinical audience, not just impress it. The VM11 needed to reach customers and partners, demonstrate its benefits in improving patient care and clinical efficiency, and convert interest into adoption.
How we approached it
The event was built to let clinicians handle the machine rather than watch a presentation about it. Training and trials sat at the centre, with the environment designed around Philips branding so the product stayed the focus throughout.
Scope of work
- Custom-designed wooden backdrop featuring Philips and VM11 branding
- Banners placed around the venue for maximum visibility
- Monitors at workstations for product demonstration
- Training and trial stations for hands-on adoption
- Full event production and on-ground management
