Events & Exhibitions
Philips VM11 Launch
- Client
- Philips
- Year
- 2025
- Discipline
- Events & Exhibitions
The work
A launch event in Dubai introducing the Philips VM11 to market, built to generate excitement and drive interest among key stakeholders including customers and medical partners. The event demonstrated the machine's benefits in improving patient care and clinical efficiency, engaged healthcare providers, and encouraged adoption through hands-on training and trials.
Scope of work
- Custom-designed wooden backdrop featuring Philips branding
- Stage, AV and lighting production
- Stakeholder engagement programme with product training and trials
