Events & Exhibitions
Kazakhstan Country Pavilion at Gulfood 2026
- Client
- Republic of Kazakhstan
- Year
- 2026
- Discipline
- Events & Exhibitions
The work
Prism Advertising managed the complete execution of the Kazakhstan Country Pavilion at Gulfood 2026, held 26–30 January at the Dubai Exhibition Centre. The scope covered the full lifecycle of the pavilion, from strategic concept development through to on-ground execution, with a master design tailored to reflect the country's agricultural theme in a cohesive national identity.
The brief
A national pavilion has to do two jobs at once: present one coherent country identity, and give every exporter inside it room to be its own brand. Gulfood runs five days at the Dubai Exhibition Centre and the build has to satisfy DWTC regulations before a single panel goes up.
How we approached it
Prism managed the complete lifecycle, from strategic concept development through to on-ground execution. The master design and visual identity were tailored to reflect the agricultural theme, then zoning and space planning allocated the floor across 26 participating Kazakh exporters, each coordinated centrally for branding, stand requirements and compliance.
Scope of work
- Conceptualisation and master design of the pavilion layout and visual identity
- Complete stand fabrication and build-up, with 3D design and technical drawings aligned to DWTC regulations
- Exhibitor zoning and space planning for 26 participating Kazakh exporters
- Centralised coordination with all exhibitors on branding, stand requirements and compliance
- On-ground project management: installation, handover and show-day support
