01
Creative Development
Unleashing creativity that captivates audiences and drives results.
- Design & artwork
- Concept and idea generation
- Copywriting: English and Arabic
- Art direction and graphic design
- +5 more
Services
Elevate your brand with strategy that shows up as work
10 disciplines under one roof. We build the strategy, make the work and put it in front of the right people, across every channel that matters in this region, without handing you off to a third party halfway through.
- 22+
- Years in the region
- 30+
- Brands served
- 10
- Disciplines in-house
- 30
- Case studies published
02
ATL Advertising
Mass-reach media, when the job is to be seen by everyone.
- Television commercials: concept, production and adaptation
- Radio advertising: scripting, casting and production
- Press advertising: newspapers and magazines
- Outdoor and OOH: billboards, unipoles, bus shelters and transit
- +3 more
03
BTL Advertising
Targeted, addressable work that can be measured to the response.
- Direct mail campaigns
- Point-of-sale (POS) and in-store communication
- Danglers, wobblers, shelf strips and floor graphics
- Brochures, leaflets and product catalogues
- +4 more
04
Experiential Marketing
Immersive experiences that leave a lasting impression.
- Brand activations, retail and mall activations
- Events, exhibitions, conferences & seminars
- Exhibition stand design, fabrication and installation
- Event marketing and sponsorship activations
- +5 more
05
Branding & Strategy
Your brand is your most valuable asset. We help you define and communicate it.
- Brand strategy development
- Market and competitor research
- Communication strategies
- Brand naming and architecture
- +6 more
06
Retail & Trade Marketing
The store environment, the sales tools and the assets around them.
- Retail branding and store identity
- Shop-in-shop and fixture design
- Trade materials and sales tools
- Corporate videos and company films
- +4 more
07
Digital Advertising
Paid digital media, bought and optimised against a number.
- Search engine marketing (SEM) and pay-per-click (PPC)
- Display advertising: banner ads and rich media
- Paid social: Meta, TikTok, Snapchat, LinkedIn
- Retargeting and audience building
- +4 more
08
Digital Marketing
The owned and earned half, SEO, content, social and the site itself.
- Social media management and community management
- Content creation: bilingual, platform-native
- Search engine optimisation (SEO), technical and on-page
- Local SEO and Google Business Profile
- +4 more
09
Media Planning & Buying
The right message, to the right audience, at the right time.
- Audience research and market trend analysis
- Media strategy and channel mix
- Budget allocation and scenario planning
- Media buying and rate negotiation
- +3 more
10
Public Relations
Building and maintaining a positive public image.
- Press release writing and distribution
- Media relations and outreach
- Press kits and media packs
- Launch and announcement planning
- +3 more
How we work
Even the biggest brands
started as an idea
While each brand story is unique, there are only two principles for building an idea into a top-of-mind brand: creativity and strategy. This is the sequence we run.
-
STEP 01
We start by understanding your business goals.
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STEP 02
We define your target audience by creating buyer personas.
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STEP 03
We analyse the competition and map out your strengths and areas of improvement.
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STEP 04
We breathe life into your brand by crafting your brand story from the beginning.
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STEP 05
We develop your messaging further with a tagline and set the tone of voice.
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STEP 06
We leave no stone unturned, covering every touchpoint from website to stationery.
Why Prism
Creative strategies.
Strategic creatives.
01
Advertising expertise
Since 2004 we have been offering the best in brand and corporate communications to clients across many industries, including but not limited to FMCG, pharmaceutical, medical and luxury. That comes from a combination of years of experience, knowledge of the latest trends, and a team of creative and strategy experts.
02
Value addition
We raise the bar for what an agency can do for you, taking a complete and versatile approach that is objective-driven, result-oriented and cost-effective.
03
Real-time response
Just because the future is digital does not mean the bots take over what we do best: being human. Our 100% human team of creatives and strategists understand the need, research the solution and deliver the right communication at the right time.
04
Relationship over retainership
For two decades we have fostered close partnerships with both SMEs and multinationals. We value relationships over service retainers, because trust is built over time, not in contracts. Inside knowledge, sound advice and smarter strategies all included.
Proof
What it looks like in practice
Trusted by
Brands that keep coming back
Not sure where to start?
Tell us the problem. We will tell you which of these actually solves it, and which you do not need.