Advertising
Revitalising American Classic for M.H. Enterprises
- Client
- M.H. Enterprises
- Year
- 2024
- Discipline
- Advertising
The work
A rebrand of American Classic for M.H. Enterprises, rebuilding the logo to evoke heritage and credibility through American colours and themed elements, and lifting the brand's premium positioning through packaging. Prism developed consistent packaging variations with a modern appeal across more than 70 SKUs.
The brief
American Classic had equity but a dated identity. The rebrand had to evoke heritage and credibility without discarding what customers already recognised, and then hold together across a very large product range.
How we approached it
The logo was rebuilt around American colours and themed elements, and packaging was used to lift the brand's premium positioning. The hard part was consistency: the system had to work across more than 70 SKUs.
Scope of work
- Logo rebrand evoking heritage and credibility
- Integration of American colours and themed elements
- Premium positioning through packaging design
- Consistent packaging variations with a modern appeal
- Cohesive branding across more than 70 SKUs
