Advertising
Black Lily: Brand Identity
- Client
- Black Lily
- Year
- 2024
- Discipline
- Advertising
The work
A comprehensive brand identity for Black Lily, aligning every asset and element to present a unified, professional image representing the brand, from logo ideation through to the full suite of corporate collateral.
The brief
Black Lily needed an identity from nothing, and every asset a working business touches, aligned to present one professional image.
How we approached it
Prism started at logo ideation and did not stop at the logo. Corporate, digital and physical assets were all produced from the same system, including buying the domain and starting the website.
Scope of work
- Logo ideation and conceptualisation
- Corporate assets: visiting cards, letterhead, invoices
- Sales report template, payment receipt, flyer and gifting cards
- Digital assets: email signatures and PowerPoint templates
- Design and production of outdoor signage
- Domain purchase and website development initiation
