Advertising
Philips AirFryer XXL Retail Campaign
- Client
- Philips
- Year
- 2023
- Discipline
- Advertising
The work
A highly effective retail campaign and POSM programme positioning the Philips AirFryer XXL as the ideal healthy family kitchen appliance, with the objective of making it a category leader at the point of sale.
Scope of work
- Retail branding and POSM design
- Category positioning campaign
