Advertising
Philips AirFryer XXL Retail Campaign
- Client
- Philips
- Year
- 2023
- Discipline
- Advertising
The work
A highly effective retail campaign and POSM programme positioning the Philips AirFryer XXL as the ideal healthy family kitchen appliance, with the objective of making it a category leader at the point of sale.
The brief
Position the Philips AirFryer XXL as the ideal healthy family kitchen appliance, and make it the category leader in a segment filling with competitors.
How we approached it
The campaign was fought at the point of sale. Retail branding and POSM carried a single positioning line into stores rather than relying on above-the-line awareness alone.
Scope of work
- Campaign concept and positioning
- Retail branding
- POSM design and production
- In-store category presence
