Advertising
Life Pharmacy Campaign Assets
- Client
- Life Pharmacy
- Year
- 2024
- Discipline
- Advertising
The work
A further wave of campaign assets for Life Pharmacy, extending the visual system across seasonal promotions and category pushes in both retail and digital environments.
The brief
Three own-label brands, each solving a different lifestyle problem: HairMax for hair loss, Nutralean Max for weight loss and DermaGlow for skin brightening. Each needed to become the top-of-mind answer in its category.
How we approached it
Three key visuals were developed, one per brand, each extending into POSM and digital media assets so the same idea worked on a shelf and on a screen.
Scope of work
- Three key visuals, one per brand
- Creative concept development aligned to brand objectives and audience
- POSM extensions for each key visual
- Digital media assets for each brand
- Brand positioning across HairMax, Nutralean Max and DermaGlow
