Integrated Marketing
Arabian Farms
- Client
- Arabian Farms
- Year
- 2023
- Discipline
- Integrated Marketing
The work
An integrated marketing programme for Arabian Farms combining brand campaigns with influencer collaboration and social content to build awareness and drive product consideration across the UAE market.
The brief
Arabian Farms had a small social following and a product category, eggs, that most brands treat as a commodity.
How we approached it
Content was built around use rather than product: egg recipes, creative contests that generated material from customers themselves, interactive games and influencer collaboration, supported by paid campaigns.
Scope of work
- Social media marketing
- Paid campaigns
- Influencer collaborations
- Recipe content showcasing product use
- Creative contests for user-generated content
- Interactive games
