Integrated Marketing
Big Bad Wolf Book Sale
- Client
- Big Bad Wolf
- Year
- 2023
- Discipline
- Integrated Marketing
The work
A full 360° campaign for the Big Bad Wolf book sale, spanning PR, organic and paid social, influencer marketing, radio, roadshows and a dedicated landing page, with Prism managing the event on site. The campaign substantially outperformed both its engagement and footfall targets.
The brief
The Big Bad Wolf book sale lives or dies on footfall. The campaign had a target to hit and a fixed window to hit it in.
How we approached it
A full 360-degree programme: PR and organic social to build anticipation, paid digital and influencers for reach, radio and roadshows for the wider market, and a dedicated landing page to convert interest. Prism also managed the event on site.
Scope of work
- PR and organic social media
- Digital media marketing
- Influencer marketing
- Radio advertising and roadshows
- Landing page development
- On-site event management
