Integrated Marketing
Big Bad Wolf Book Sale
- Client
- Big Bad Wolf
- Year
- 2023
- Discipline
- Integrated Marketing
The work
A full 360° campaign for the Big Bad Wolf book sale, spanning PR, organic and paid social, influencer marketing, radio, roadshows and a dedicated landing page, with Prism managing the event on site. The campaign substantially outperformed both its engagement and footfall targets.
Scope of work
- PR and organic social media
- Digital media marketing and influencer marketing
- Radio and roadshows
- Landing page development and on-site management
