Integrated Marketing
C.B.C. Brand In-Store Retail Activation & Radio Campaign
- Client
- C.B.C.
- Year
- 2022
- Discipline
- Integrated Marketing
The work
An in-store retail activation for the C.B.C. coconut oil brand, supported by a radio campaign to build reach beyond the aisle and drive shoppers to participating stores.
The brief
A coconut oil brand that needed shoppers to understand it before they would reach for it. Interest, awareness and education all had to happen in the aisle.
How we approached it
Point-of-sale materials did the educating in store, while radio carried the message to people before they arrived. Social and digital assets held the two together.
Scope of work
- Retail point-of-sale materials: design and production
- Radio advertising
- Digital assets management
- Social media page management
