Integrated Marketing
Jashanmal Store Launch at Manar Mall
- Client
- Jashanmal
- Year
- 2023
- Discipline
- Integrated Marketing
The work
An online and offline campaign to launch the Jashanmal store at Manar Mall, combining influencer marketing and social buzz with in-store experiences including cube designs and live calligraphy on products. The objective was to increase footfall and drive store launch awareness.
Scope of work
- Influencer marketing to promote the launch
- Social media buzz building
- Cube designs for the store
- Live calligraphy and product personalisation in store
