Integrated Marketing
Jashanmal Store Launch at Manar Mall
- Client
- Jashanmal
- Year
- 2023
- Discipline
- Integrated Marketing
The work
An online and offline campaign to launch the Jashanmal store at Manar Mall, combining influencer marketing and social buzz with in-store experiences including cube designs and live calligraphy on products. The objective was to increase footfall and drive store launch awareness.
The brief
A new Jashanmal store at Manar Mall needed footfall on opening, not awareness in six months. The objective was measurable traffic through the door.
How we approached it
Online and offline ran as one campaign. Influencer marketing and social buzz drove people to the mall, while in-store mechanics gave them a reason to stay: cube designs, live calligraphy on products and an engraving station that personalised what customers bought.
Scope of work
- Influencer marketing to promote the launch
- Social media buzz building around the opening
- Cube designs for the store environment
- Live calligraphy on products in store
- Personalisation through the engraving station
