Events & Exhibitions
Philips Dual Launch KSA
- Client
- Philips
- Year
- 2024
- Discipline
- Events & Exhibitions
The work
A dual product launch at the Crowne Plaza Riyadh covering the Transcend release and CWS. The brief was to create a memorable, engaging event aligned with the client's brand that enhanced attendee experience and achieved specific business goals, increasing brand awareness, driving sales and fostering community engagement, through design, planning, production, execution and full event management.
The brief
Two launches in one evening, at the Crowne Plaza Riyadh: the Transcend release and CWS. The brief was a memorable, engaging event aligned to the Philips brand that raised attendee experience while hitting specific commercial goals.
How we approached it
Prism handled design, planning, production, execution and management as one package. A medical-use bed setup let the clinical products be shown in a realistic context rather than on a plinth, with staging and floral design keeping the room on brand.
Scope of work
- Backdrop banner: black-coated iron structure with branded printing on high-quality fabric
- Stage: black-coated iron frame with smooth surface and access steps
- Floral arrangements and centrepieces for stage, entrance and tables
- Medical-use bed setup, adjustable, for realistic product demonstration
- Full design, planning, production and event management
