Events & Exhibitions
Philips Dual Launch KSA
- Client
- Philips
- Year
- 2024
- Discipline
- Events & Exhibitions
The work
A dual product launch at the Crowne Plaza Riyadh covering the Transcend release and CWS. The brief was to create a memorable, engaging event aligned with the client's brand that enhanced attendee experience and achieved specific business goals, increasing brand awareness, driving sales and fostering community engagement, through design, planning, production, execution and full event management.
Scope of work
- Backdrop banner and stage setup on a black-coated iron structure with branded printing
- Full event design, planning and production
- On-ground execution and event management
