Events & Exhibitions
Abbott PediaSure Healthcare Professionals Event
- Client
- Abbott
- Year
- 2024
- Discipline
- Events & Exhibitions
The work
Prism Advertising executed a dynamic multi-city speaker tour for Abbott's flagship brand PediaSure, spanning five cities across four countries. The programme combined high-impact stage production with exhibition presence, including a detailed 3D mockup of the stand to ensure precise visualisation and alignment with Abbott's branding and experiential objectives.
The brief
Reach healthcare professionals for Abbott's flagship brand PediaSure across a region, not a city. One venue was never going to do it.
How we approached it
Prism executed a high-impact speaker tour spanning five cities across four countries: Dubai, Abu Dhabi, Sharjah, Bahrain, Qatar and Muscat. A detailed 3D mockup was produced before build so the stand could be signed off against Abbott's branding and experiential objectives, and technical support travelled with the tour.
Scope of work
- Multi-city speaker tour across five cities in four countries
- Detailed 3D mockup of the stand for precise pre-build visualisation
- 6x4 metre stand with raised floor, storage area and selected furniture
- Onsite engineer plus spare laptops for swift technical resolution
- Full logistics, production and event management
