Advertising
Philips OneBlade
- Client
- Philips
- Year
- 2023
- Discipline
- Advertising
The work
A campaign to enhance brand visibility and drive consumer engagement by showcasing the unique features of Philips OneBlade. Strategically designed, visually compelling POSM and flyers increased product awareness and encouraged purchase decisions at the point of sale.
The brief
Philips OneBlade has features that sell it, but only if a shopper understands them before they walk past the shelf.
How we approached it
POSM and flyers were designed to explain the product's unique features quickly and visually, placed where the purchase decision actually happens.
Scope of work
- Campaign concept and creative
- Flyer design and production
- POSM design and production
- Point-of-sale placement
