Social & Digital
Al Futtaim Watches & Jewellery
- Client
- Al Futtaim
- Year
- 2024
- Discipline
- Social & Digital
The work
Website and social media management for Al Futtaim Watches & Jewellery, focused on driving online conversions and turning social audience into measurable sales.
The brief
Luxury watches and jewellery sold online, where the objective is not traffic or engagement but conversion.
How we approached it
Website and social media were managed together so the two were not optimising for different things, with performance judged on sales rather than reach.
Scope of work
- Website management
- Social media management
- Conversion-focused content and merchandising
