Social & Digital
Philips Lumea IPL Cost Calculator
- Client
- Philips
- Year
- 2023
- Discipline
- Social & Digital
The work
An interactive microsite comparing Philips Lumea IPL hair removal with traditional methods, built around a savings calculator that let users estimate their own potential savings. The site provided clear comparative analysis on cost and time, with content highlighting Lumea's benefits, and was designed mobile-first.
The brief
Lumea IPL is a considered purchase. The barrier is not desire, it is arithmetic: shoppers cannot easily see that the device costs less over time than repeat salon treatments.
How we approached it
Prism built an interactive microsite that did the maths for the visitor. A savings calculator let users estimate their own potential saving against traditional methods, backed by a clear comparison on both cost and time.
Scope of work
- Interactive microsite comparing Lumea with traditional hair removal
- Savings calculator for users to estimate their own potential savings
- Clear comparative analysis on cost and time
- Engaging content highlighting Lumea's benefits
- Mobile compatibility and SEO optimisation
