Social & Digital
#VDR Via Delle Rose
- Client
- Via Delle Rose
- Year
- 2022
- Discipline
- Social & Digital
The work
A brand awareness and social media marketing programme for Via Delle Rose, redefining the meaning of feminine streetwear. The concept behind #VDR is to provide a unique range for those who choose comfort and strive to stand out, expressed through organic social growth and macro-influencer collaboration.
The brief
Via Delle Rose is built on a specific idea: a range for people who choose comfort and still want to stand out. Feminine streetwear is a crowded space and the concept needed to land before the product could.
How we approached it
Organic social carried the positioning month after month across Facebook and Instagram, with macro-influencer collaborations used both for reach and for creative content the brand could reuse.
Scope of work
- Brand awareness strategy
- Organic social media marketing across Facebook and Instagram
- Macro-influencer collaboration for reach and content creation
- Creative content production
