Social & Digital
Lazulite: SEO & Organic Growth
- Client
- Lazulite
- Year
- 2023
- Discipline
- Social & Digital
The work
An SEO programme for Lazulite focused on increasing organic traffic and improving search engine rankings for target keywords, delivering measurable growth in both organic and direct sessions alongside significant keyword position gains.
The brief
Lazulite needed organic traffic and rankings for a defined set of target keywords, in a market where paid search costs were doing all the work.
How we approached it
Technical and on-page SEO were rebuilt around the target keyword set, then measured on sessions and ranked positions rather than impressions.
Scope of work
- Technical SEO audit and fixes
- On-page optimisation for target keywords
- Content optimisation
- Organic traffic growth programme
- Ranking and session reporting
