What is the difference between your digital advertising and digital marketing services?

Digital advertising is paid: you buy the placement. Digital marketing is owned and earned: SEO, social content, your website. Most clients run both, and the paid work performs better when the organic foundations are in place.

What budget do we need to start?

It depends entirely on the category and the competition for those keywords or audiences. We would rather look at your goal and tell you what it realistically takes than quote a figure blind.

Do you make the ad creative too?

Yes, in-house. Platform-native creative is produced for each placement rather than one asset resized until it fits.

Service

Digital Advertising

Paid digital media, bought and optimised against a number.

In the digital era, a strong online presence is essential. Our digital advertising services empower you to reach and engage your target audience effectively, this is the paid half of digital, where budget goes in and performance comes out.

We offer a full spectrum of digital advertising solutions, including search engine marketing and pay-per-click advertising, display advertising with captivating banner ads, and social media advertising on platforms like Facebook and Instagram. Our email marketing campaigns, content marketing, sponsored content and influencer marketing further enhance your brand's digital impact, driving traffic, generating leads and boosting conversions.

Every campaign is set up with tracking before it is set up with budget, so the reporting answers what it cost to acquire a customer rather than how many people saw the ad.

What this includes

Search engine marketing (SEM) and pay-per-click (PPC)
Display advertising: banner ads and rich media
Paid social: Meta, TikTok, Snapchat, LinkedIn
Retargeting and audience building
Email marketing campaigns
Content marketing and sponsored content
Influencer marketing and management
Conversion tracking and campaign reporting

What it gets you

Cost per lead you can hold a budget conversation around
Spend concentrated on the audiences that actually convert
Creative and media handled together, so the ad suits the placement

Prism Advertising digital advertising work, paid search, display and paid social

Start a conversation

Tell us what you are trying to achieve and we will come back with an approach.

Get in touch

Common questions