Do you only buy media for campaigns you created?

No. We plan and buy for work produced elsewhere, and we will say so if the creative is not suited to the placements being considered.

Which channels do you cover?

Television, radio, press, outdoor and cinema on the ATL side, plus the full digital stack, and the BTL and experiential channels that sit outside conventional media schedules.

How do you report on a campaign?

Post-campaign analysis covering delivery against plan, verified outdoor sites, and performance against the objective set at briefing.

Service

Media Planning & Buying

The right message, to the right audience, at the right time.

Efficient media planning and buying are crucial to delivering your message to the right audience at the right time. Our media experts conduct in-depth research on your target audience and market trends to develop effective media strategies.

We handle media buying and negotiations to ensure optimal exposure for your brand. Our team excels in media placement and scheduling, ensuring your ads reach the intended audience across various channels and platforms.

Because we plan across ATL, BTL and digital rather than one of them, the recommendation is about where the budget works hardest, not about which channel we happen to sell.

What this includes

Audience research and market trend analysis
Media strategy and channel mix
Budget allocation and scenario planning
Media buying and rate negotiation
Media placement and scheduling
Outdoor site selection and verification
Post-campaign analysis and reporting

What it gets you

Rates negotiated by people who buy in this market every week
A channel mix argued from the audience, not from habit
Proof of what ran, where, and what it delivered

Prism Advertising media planning and buying, strategy, negotiation and placement

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Tell us what you are trying to achieve and we will come back with an approach.

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Common questions

Media Planning & Buying,
answered

Do you only buy media for campaigns you created?: No. We plan and buy for work produced elsewhere, and we will say so if the creative is not suited to the placements being considered.
Which channels do you cover?: Television, radio, press, outdoor and cinema on the ATL side, plus the full digital stack, and the BTL and experiential channels that sit outside conventional media schedules.
How do you report on a campaign?: Post-campaign analysis covering delivery against plan, verified outdoor sites, and performance against the objective set at briefing.