Integrated Marketing
Divalicious: Home Salon by Philips
- Client
- Philips
- Year
- 2022
- Discipline
- Integrated Marketing
The work
An umbrella communication strategy highlighting Philips' hair care category and its hero products. Prism enhanced visibility and emphasised professional quality through assets placed across events such as Divalicious, with key visual creation built to communicate Philips' superiority in beauty products.
The brief
Philips' hair care range needed a single umbrella idea rather than product-by-product messaging, and a way to communicate professional quality to an audience already surrounded by beauty brands.
How we approached it
A key visual was developed to carry Philips' superiority on innovation, quality and trustworthiness, then extended into event assets at Divalicious. Female influencers were recruited through a bespoke influencer box and invitation aligned to the brand's values.
Scope of work
- Umbrella communication strategy for the hair care category
- Key visual creation communicating innovation, quality and trustworthiness
- Influencer box and invitation design
- Female influencer recruitment aligned to brand values
- Content creation and event asset placement
