Integrated Marketing
Divalicious: Home Salon by Philips
- Client
- Philips
- Year
- 2022
- Discipline
- Integrated Marketing
The work
An umbrella communication strategy highlighting Philips' hair care category and its hero products. Prism enhanced visibility and emphasised professional quality through assets placed across events such as Divalicious, with key visual creation built to communicate Philips' superiority in beauty products.
Scope of work
- Umbrella communication strategy for the hair care category
- Key visual creation
- Event asset design and placement
