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Prism Advertising LLC

Events & Exhibitions

Pan Arab Interventional Radiology Society Annual Congress (PAIRS) 2024

Client
PAIRS
Year
2024
Discipline
Events & Exhibitions
Pan Arab Interventional Radiology Society Annual Congress (PAIRS) 2024, work by Prism Advertising for PAIRS

The work

Production, execution and management for PAIRS 2024 at the Dubai World Trade Centre, ensuring a seamless congress experience. Prism produced a detailed 3D mockup of the exhibition stand ahead of build to guarantee precise visualisation and alignment with the society's branding and experiential objectives.

The brief

Production and management for the Pan Arab Interventional Radiology Society Annual Congress at the Dubai World Trade Centre, where a technical failure in front of a specialist audience is not recoverable.

How we approached it

A detailed 3D mockup was produced first so the stand could be checked against branding and experiential objectives before fabrication. Technical redundancy was built into the plan rather than improvised on site.

Scope of work

  • 3D mockup for precise visualisation and brand alignment
  • 6x4 metre stand with raised floor, designated storage and selected furniture
  • Onsite engineer with spare laptops for swift issue resolution
  • Comprehensive logistics management
  • Production, execution and congress management

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