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Prism Advertising LLC

Events & Exhibitions

Philips Pre-Congress

Client
Philips
Year
2023
Discipline
Events & Exhibitions
Philips Pre-Congress, work by Prism Advertising for Philips

The work

A pre-congress gathering at the Conrad Hotel Dubai, presented to the client through immersive 3D renders capturing the event flow for accuracy and realism before a single element was built. Prism assessed the stage to determine the optimal layout and seating configuration for panelists, moderator and audience.

The brief

A pre-congress panel session at the Conrad Hotel Dubai, where the room layout decides whether an audience engages with a discussion or watches it from a distance.

How we approached it

Prism presented immersive 3D renders capturing the event flow before anything was booked, then assessed the stage to determine the optimal layout and seating for panelists, moderator and audience.

Scope of work

  • Immersive 3D renders capturing event flow for accuracy and realism
  • Stage assessment for optimal layout and seating configuration
  • Selection of couches, tables and floral arrangements
  • State-of-the-art sound system with wireless and clip-on microphones
  • Ambience lighting, stage monitors and presenter clicker
  • Coordination of installation, transportation and dismantling

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